Tomorrow at 11.00 via Barberia,4 at the salon Marescotti, ilDepartment of Music and Entertainmentwill host a conference organized by Henry Jenkins :

“How Content Gains Meaning and Value in the Era of Spreadable Media” 

The event is organized by the Cinema section of the DAMS and the Working Group of the International Conference Media Mutations.

Objective of the meeting is to analyze how the concept of cultural content has changed over the years and the old idea of “Sovereign content” has acquired a different meaning, bijective practice for which the audience plays a vital role in both creating the same content that the value of a perspective.

From boom of social networks, public participation was not only accepted but sought in every way and the audience play an increasingly important role in interpreting, create and deliver content media.

The lesson of Henry Jenkins is inspired by his latest book titledSpreadable Media: Creating Value and Meaning in a Networked Culture,in which he analyzes the inadequacy of the currently dominant:

web 2.0, viral are no longer able to describe the role that the audience have acquired over the years.

A Focus will be placed in the mechanism of movement of content that has abolished the top-down approach by encouraging a freer movement by which the relations between media content and participation have been modifying over time.

Admission is free, those who could not be able to follow the event live streaming, info on page.